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• Expedia is partnering with an Instagram travel hub to showcase some Beautiful Destinations
• NIL deals are the new recruiting hack, so agencies are helping schools turn athletes into influencers.

  At the University of North Carolina, nascent firm Article 41 is helping student-athletes maximize their NIL potential.

  
• RHEI says creators are making big money by selling their content to AI companies

  
• Want to develop items for custom experiences? Roblox lets you learn from the pros.

  Roblox's new web series brings in creators like Madison Hatter and Reverse Polarity to explain the art of UGC creation.

  
• TikTok beats Twitch to become the #2 most-watched streaming platform on the net–and says creators are making $10 mil a day
• SAG-AFTRA plans to invite influencers into its ranks
• YouTube’s 20th anniversary celebration will include a title sponsorship at VidCon Anaheim (Exclusive)
• Top 5 Branded Videos of the Week: Beast Games, Saddam Hussein, JRE and DraftKings
• Digital video is dominating ad budgets, thanks to connected TV and live sports
• Spotify’s payouts to creators and podcasters reached $100 million in Q1 2025 alone
• Top 50 Most Subscribed YouTube Channels • Week Of 04/27/2025
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 04/27/2025