Homepage Feature

• Top streaming platforms premiered 116 fewer original shows in 2024 compared to 2022
• Publicis Groupe entered the creator space with a $500M Influential acquisition. Now it’s picking up Captiv8 too.

  Financial details of Captiv8's acquisition are not being released, but Publicis said the company (like Influential) will continue operating independently, but under the close umbrella of its Connected Media unit. Captiv8 CEO Krishna Subramanian will remain in charge.

  
• Visional Pop is the newest firm turning kid-friendly animated YouTube channels into franchises

  Visional Pop is a new media company that is building franchises out of animated YouTube IP like YoBoHo's HooplaKidz.

  
• 20 years of YouTube: In 2009, a ‘New Moon’ ushered in the next phase of movie marketing

  YouTube has hosted 20 years of iconic movie trailers. The preview for 'Twilight: New Moon' was one of the biggest.

  
• Airrack offers up $100,000 position through “YouTube’s greatest editor competition”
• Althea Lim wants Gushcloud to be an all-in-one income growth ecosystem for creators
• Critical Role is the latest creator act filling movie theaters
• ‘Fortnite’ used AI to make Darth Vader’s voice. SAG-AFTRA is mad it didn’t call first.
• On the new streaming hub Shibuya, fans decide which stories continue on
• VRChat is loading into the creator economy with an avatar store
• Artistic AI startup Promise goes full speed ahead, lands Google investment and partnership
• ‘Amazing Digital Circus’ maker Glitch gets another big–and non-exclusive–streaming deal