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• Instagram turns 15 years old with a message for shy creators: If you’re unsure, post it “anyway”
• Snapchat wants AR to be the next big thing, so it’s launching a subscription services for its Lenses

  Snapchat is looking to build on its augmented reality (AR) momentum with the launch of the Lens Plus subscription service.

  
• VidCon’s new owner says it’s “the Super Bowl for creators,” but doesn’t have concrete plans to pump it up

  Fan Expo HQ is eyeing other developments for 2026 and beyond Gupta told THR Informa wants to "bring VidCon to the world. What that means is still to be determined, there's still lots of work to be done in this space."

  
• The streamer who beat Malenia with her mind wants to try Nintendo games next. But that might be a problem.

  Now that she's stress-tested her EEG/BCI against some of the strongest bosses in all of gaming--with tens of thousands of people watching across Twitch and YouTube--she's potentially turning her attention to someone else who's seemingly impossible to beat: Nintendo.

  
• Lowe’s just became the “exclusive building partner” for Beast Games 2
• Will 2025 be the year when ad spend on creator platforms outstrips traditional media?
• According to YouTube’s latest economic impact report, its creators added $55 billion to U.S. GDP in 2024
• TikTok kids need to stop with the pricey skin care serums, pediatricians say
• Top 100 Most Subscribed U.S. YouTube Channels • May 2025
• Top 100 Most Subscribed YouTube Channels Worldwide • May 2025
• Rhett & Link’s new gig? Recommending mythical products on Etsy
• MLB buys into creator content with Jomboy deal