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• Patreon has expanded its options for creators, so it’s taking a larger cut of new users’ earnings
• YouTube brings monetization into the classroom by updating its Player for Education

  YouTube creators can monetize videos shown in school thanks to the revenue generated through the Player for Education.

  
• Pinterest pins Emma Chamberlain’s coffee company as its first ever co-branded product partner

  Vlogger Emma Chamberlain and her eponymous coffee company this week released Sea Salt Toffee, a "trend-inspired blend" that's Pinterest-official. The limited-edition blend (available on Chamberlain Coffee's website for buyers in the U.S., U.K., Canada, and Europe) was inspired by the very ~aesthetic~ idea of "sipping an iced coffee by the seaside," Pinterest says.

  
• Top 5 Branded Videos of the Week: Old Spice, Red Bull, Nintendo Switch, K-beauty

  In this week's report, we have the return of ACE Family matriarch Catherine Paiz, MrBeast giving away $50K in solid gold Moose Toys, Veritasium doing physics with one of the greatest football players of all time, Druski on his new beat, and a Disney vacation that will cost you nothing--so long as you're content watching from afar.

  
• 20 years of YouTube: In 2012, Psy rode around the world on the back of an invisible horse
• With “Tubi for Creators,” Fox’s FAST hub gets serialized content from top influencers
• Social shopping is becoming a $19 billion business in the U.S. SoCom wants to be its #1 industry event.
• YouTube Shorts averages 200 billion daily views. Can Google’s Veo 3 AI add to that number?
• Meta is turning all Facebook videos into Reels
• Theorist’s shoppable “Creators in Fashion” catwalk is coming to VidSummit
• MrBeast is filming ‘Beast Games’ season two at a massive temporary soundstage in Las Vegas
• Calling all creators: YouTube’s Open Call lets brands request custom sponcon