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• Ben Potter, YouTube’s leading “Comicstorian,” has died
• AMP isn’t making its own hydration drink. Instead, the creator group is partnering with Bang Energy.

  AMP, the creator group whose members include Kai Cenat and Fanum, has made a deal with energy drink brand Bang.

  
• Inside Made In Network’s creator marketing quest to make Danish Creamery “the internet’s favorite butter”

  In April, butter brand Danish Creamery partnered with Made In Network to deploy a marketing campaign with 10 top culinary content creators, including Babish Culinary Universe, Senpai Kai, and Jeanelleats. And, for a month straight, the videos produced by that campaign were some of the most-watched branded content across all of YouTube.

  
• Millionaires: Meet TikTok’s “Costco guys”

  After a decade of making content on Vine, then YouTube, then TikTok, Hannah Stocking is embracing a new platform: OnlyFans.

  
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 06/09/2024
• Top 5 Branded Videos of the Week: MrBeast leads us out of the YouTube wilderness
• Adam Mosseri says Instagram’s creator payouts are “burning money” and resulting in lower-quality content
• Ludwig’s Offbrand adds game publishing unit led by Pirate Software streamer
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 06/09/2024
• Twitch’s DJ Program brings tracks from top labels to a musical category
• Whalar partnership brings creator vertical to this year’s Tribeca Festival
• Tubefilter x Creator Logic are giving away 2 VidCon Industry track passes