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• TikTok encourages advertisers to “connect with” viewers as agencies prepare for potential ban
• The “MrBeast Lab” toy line will arrive on shelves in the U.S. this July

  The "MrBeast Lab" toy line, created out of a deal between Moose Toys and Jimmy Donaldson, is slated for a July release date.

  
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 06/23/2024

  The musical artist Prvnci, like Jason Derulo, is getting big on YouTube Shorts by aggregating videos that touch the format's top topics.

  
• Top 5 Branded Videos of the Week: The next mobile game YouTube marketing blitz has arrived

  The mobile game Dragon City sponsored two of the four most-watched branded YouTube videos among all the ones released this week.

  
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 06/23/2024
• XSET acquires Illusive Media to produce “immersive digital worlds” that’ll get the youths hyped
• MrBallen is going on tour to tell his “strange, dark, and mysterious” stories
• An FTC complaint about TikTok’s child safety policy is becoming a Department of Justice lawsuit
• 18 years after ‘Shoes’, Kelly (a.k.a. Liam Kyle Sullivan) is a Pride Month star
• On the Good Mythical Tour, Rhett & Link’s comedy chops steal the show
• Bindery signs deal to adapt TikTok-approved books for the screen
• With its 11-week ‘Eras Tour’ scavenger hunt, TikTok wants to be the go-to platform for Swifties