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• Snapchat’s growing creator community was one of its biggest assets during Q4 2024
• Rooster Teeth is back–with original co-founder Burnie Burns at the helm

  
• YouTube revenue shines as Alphabet earnings falter amid DeepSeek’s Big Tech upheaval

  Though Alphabet earnings fell short of expectations overall, YouTube had a strong performance during Q4 2024.

  
• Creators are ruling Super Bowl advertising. Doritos brought back a classic contest to get in on the fun.

  Doritos has brought back its 'Crash the Super Bowl' campaign to properly reflect the creator-focused landscape surrounding the 2025 Big Game.

  
• Top 100 Most Subscribed YouTube Channels Worldwide • January 2025
• YouTube wants creators and fans closer than ever with its new Communities update
• Creators are paying way more at tax time than they should be. Here’s how to fix that.
• “Influencers will pay” at the third edition of the Creator Clash
• Top 100 Most Subscribed U.S. YouTube Channels • January 2025
• Top 5 Branded Videos of the Week: Balls, bees, Marques Brownlee
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 02/02/2025
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 02/02/2025