Homepage Feature

• An upcoming social feed will “do the doomscrolling for you.” Will that make its users more positive?
• Companies like Shein are pausing creator partnerships thanks to Trump’s tariffs

  In two separate emails to talent managers shared with BI, Shein said it was both pausing current collaborations and holding back from starting new ones. In both cases, it said these changes are specific to creators with U.S. audiences, and cited the tariffs as its reason.

  
• Tax authorities in the U.K. are cracking down on undeclared creator income

  Tax authorities in the U.K. are imploring creators to report earnings from any "side hustle," including social media and ecommerce.

  
• YouTube and Spotify want to be video podcast kings. But they might have a new challenger: Netflix.

  According to four people familiar with the matter who spoke to Business Insider, Netflix is exploring potential video deals with podcasters. This interest is spurred by YouTube's consistent rise to not just podcast, but TV dominance (again, as CEO Neal Mohan mentioned in this morning's letter to users).

  
• Promise announces development deals for “groundbreaking” AI artists
• February 14 marks the 20th anniversary of YouTube’s founding
• What if TikTok, but Wikipedia?
• Spotify opens its doors to assist creators impacted by L.A. wildfires
• Neal Mohan says YouTube is the new TV–and creators are the new Hollywood
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 02/09/2025
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 02/09/2025
• On the Podcast: YouTube had a fantastic 2024, 2025 will be good, and 2026 is going to be great