Game Show

• A new studio is producing creator-led originals. Up first: A Tubi game show.
• What’s on the menu for the Sidemen? A cooking competition split between YouTube and Prime Video.

  The Sidemen are launched a cooking competition called 'SideMenu', which will be distributed across YouTube and Prime Video.

  
• TV production companies let creators use their game show formats. Then Squeezie flipped the script.

  After production company Banijay let creators use its formats, it's adapting Squeeze's game show 'Stop The Train'.

  
• Australia’s attempt to protect teens blurs the line between social media and entertainment

  An Australian law is looking to prevent teenagers under 16 from accessing certain social media platforms. Should YouTube count?

  
• Snapchat’s growing creator community was one of its biggest assets during Q4 2024
• Meta continues pushing Instagram Reels as Q4 2024 results beat expectations
• ShopMy cashes in on influencer campaigns, affiliate marketing with $77.5 million funding round
• Rival apps X, Bluesky are both launching their own takes on TikTok
• Trump thinks he can broker a deal to keep TikTok running
• Netflix wants to keep pace with YouTube among toddlers, so it struck a deal with Ms. Rachel
• As wildfires strike Los Angeles, YouTube vlogs offer personal perspectives
• Ruby Franke’s oldest daughter has authored a telling memoir — and a cautionary tale for family vloggers