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• A former MrBeast employee is closing the creator economy gender gap with a service for female editors
• The creator economy is all grown up, but the fight for attention is fiercer than ever

  The Influencer Marketing Factory's Creator Economy Report showed shifting demographic trends on platforms like YouTube, TikTok, and Instagram.

  
• Top 5 Branded Videos of the Week: What is art?

  This week we have an eclectic mix of videos, from desert "bikepacking" to Adobe backlash to Kohl's cash and, of course, MrBeast.Sometimes our Gospel Stats Weekly Brand Reports seem themed, like everyone met on a mental plane and decided to make a video about a different flavor of the same subject at the same time. This week, we have a pick-and-mix sponsored by big businesses like Kohl's and Adobe, plus more niche brands Bambu Lab and HOVERAir.

  
• Can AI models be as entertaining as humans? These creators are playing Turing Games to find out.

  Turing Games is bringing out the human side of generative AI LLMs by having them play social deduction games like mafia and Among Us.

  
• Have you heard? D’Amelio drama, a ‘Backrooms’ movie trailer, and the 2026 NewFronts slate.
• Nat Geo’s “creator cohort” is its next step forward on Instagram, TikTok, and YouTube
• YouTube partners with Rakuten to bring more shoppable videos to Japan
• Audio agency Oxford Road is giving independent podcasters their own award show at SXSW
• Gen Z job seekers are learning professional skills on social media. Are their sources credible?
• A new platform “by creators, for creators” will root out AI deepfakes
• Snapchat is handing out “Snappy Awards” to some of its top-performing creators
• Kalshi has accused a MrBeast editor of insider trading. Will he go down as a cautionary tale?