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• Creators want to own their audiences. That’s why 59% of them now identify as entrepreneurs.
• After Sunday Ticket success, YouTube wants exclusive NFL broadcasts of its own

  YouTube is among the favorites to land an exclusive NFL broadcast package (separate from Sunday Ticket) that would include a game in Brazil.

  
• The breakup of Google’s ad business is looking more likely. Will other tech giants be next?

  A Virginia court's decision could force the breakup of Google's ad business, which some regard as a monopoly.

  
• TikTok is turning its community into fact-checkers

  TikTok is rolling out Footnotes, a take on X's Community Notes that enables moderation powered by viewers and creators.

  
• Advertisers hoping to reach under-18 viewers on YouTube can keep PACE with a new tool
• Despite ban threats, TikTok has never been more popular among U.S. teens
• After Gawr Gura’s split with Hololive, what’s next for one of the world’s top VTubers?
• Patreon’s latest fan engagement tool comes in the form of live video
• Companies are increasing their influencer marketing budgets. Here’s what they’re looking for.
• Kick sets new high-water mark with 317 million hours of watch time in March 2025
• Creator content has upended U.S. politics. Now it’s influencing Canada’s elections to the tune of millions of views.
• Top 5 Branded Videos of the Week: South Korea, Nintendo Switch,