Featured

• Critical Role is the latest creator act filling movie theaters
• On the new streaming hub Shibuya, fans decide which stories continue on

  Shibuya is a new streaming platform that gives fans a chance to crowdfund the shows they like. Its founder is a digital artist.

  
• VRChat is loading into the creator economy with an avatar store

  Virtual reality platform VRChat is making a play in the creator economy with the launch of an avatar marketplace.

  
• Artistic AI startup Promise goes full speed ahead, lands Google investment and partnership

  Promise, a generative AI startup led by Dave Clark, George Strompolos, and Jamie Byrne, has landed an investment from Google and others.

  
• Top 5 Branded Videos of the Week: MrBeast in Mexico, the Sidemen in streaming, and also the Met Gala
• With worldwide push, MrBeast tests the power (and limits) of his famous name
• Have you heard? Michelle Khare gets into the Emmys, Jordan Howlett gets real with brands, and Dems get on Twitch
• Creator company Whalar soars to $400 million valuation with strategic investment
• Sidemen launch VC firm to find the Upside in consumer tech startups
• Roblox brings real-world merch to its burgeoning creator economy
• Netflix’s ads are growing up with new placement options and measurement tools
• ‘Walking Dead’ producer Skybound has its eye on creators with Nine Four acquisition