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• Gen Z cares about the environment, so TikTok is helping advertisers measure emissions
• A24 is ready to turn Kane Parsons’ ‘Backrooms’ film into the next big creator-led horror movie

  Kane Parsons is set to become A24's youngest director ever when he helms an adaptation of his horror series 'The Backrooms'.

  
• Have you heard? ICE detains Khaby Lame, Cugine serves sandwiches, and playlist creators avoid AI

  The Stokes Twins have a new CEO, Kesha is launching a music platform, and Grant Horvat is inspiring pro golfers.

  
• Streamer group OTK looks to rebound with exclusive event series on Kick

  Kick Studios is teaming up with streamer group OTK for an exclusive event series that will look to get the beleaguered org back on track.

  
• Instagram turns 15 years old with a message for shy creators: If you’re unsure, post it “anyway”
• Snapchat wants AR to be the next big thing, so it’s launching a subscription services for its Lenses
• Will 2025 be the year when ad spend on creator platforms outstrips traditional media?
• According to YouTube’s latest economic impact report, its creators added $55 billion to U.S. GDP in 2024
• MLB buys into creator content with Jomboy deal
• Top 5 Branded Videos of the Week: ACE Family fallout, MrBeast gold, and a free day at Disney
• YouTube tells moderators to ease up on political, social, and cultural content
• Have you heard? The Padres embrace egirls, $100K Beast Games tours, and a Disney fail