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• The Drive Agency is building “diversified, creator-led companies” led by forward-thinking founders
• Google’s ads are reaching consumers “across every touchpoint” — including live sports

  YouTube's NewFronts presentation included some details about updates to the Google ad suite, which is reaching across more formats.

  
• YouTube’s BrandConnect hub is evolving into a streamlined Creator Partnerships platform

  YouTube is evolving BrandConnect into YouTube Creator Partnerships, a hub that facilitates campaigns across multiple formats.

  
• Four out of five U.S. adults have listened to or watched a podcast

  The latest edition of Edison Research's Infinite Dial report revealed continuing growth for the podcasting industry.

  
• Mark Rober is reaching more viewers (and selling more CrunchLabs kits) thanks to Netflix deal
• The Cannes Film Festival is buying into the creator economy in a big way
• YouTube welcomes Mister Rogers into its neighborhood
• 67% of U.S. consumers think creators are more authentic than TV, so Tubi is teaming up with TikTok
• On TikTok, Apple is bringing its marketing into the brainrot era
• A new hybrid model is coming to the VTuber world. Say hello to the “XTuber.”
• PewDiePie was sick of suffering from “algo brain,” so he “fixed YouTube”
• YouTube is officially a “Preferred Platform” for the 2026 FIFA World Cup. Here’s what that entails.