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• CoComelon’s live action spin-off is ready to challenge Ms Rachel on YouTube
• Famous Birthdays can identify the next big creators. Pixability is passing that data on to advertisers.

  Famous Birthdays uses its "velocity" data to identify up-and-coming creators. Pixability has plans for that data in the ad world.

  
• Top 5 Branded Videos of the Week: Would you like a side of water with that?

  MrBeast is back at #1 in this week's Gospel Stats Brand Report--and, of course, he's up to something charitable. Chasing him are an undercover polyglot, a car rescue specialist, a gamer's gamer, and last but not least, a guy who lives to eat. Relatable.

  
• The UK wants to measure YouTube more like TV

  Barb, a nonprofit measurement firm in the UK, is introducing Nielsen-style ratings for YouTube content on TV screens.

  
• Have you heard? Jake Paul gets litigious, brands get in on #RushTok, and ‘Baman Piderman’ returns.
• Through a U.K. TV show, Snap creates use case for AR
• A TV ad group wants YouTube to clean up its slop. Can it?
• Top 5 Branded Videos of the Week: Here be dragons
• YouTube’s support for LA wildfire relief includes $3 million fund for local creators
• TikTok learned that building a music service is hard, so it’s integrating YouTube instead
• Two creator funding platforms just crossed $10 billion in payouts
• Want to know why ESPN hired Katie Feeney? Count the views.