Featured

• Chinese market powers TikTok parent company to $330 billion valuation
• Kai Cenat taps Michael B. Jordan, promises to go “bigger than ever” for “the last Mafiathon”

  Michael B. Jordan co-stars in the trailer for Mafiathon 3, the final installment of Kai Cenat's marathon Twitch stream.

  
• Instagram wants creators to try its CapCut clone, so it’s teaching them how to use it

  Instagram has launched a new web series to teach its creator community how to use its CapCut competitor Edits.

  
• On their new channel, The Try Guys want viewers to try along with them

  The Try Guys (who are now just two people) are bringing their fans into the action with a channel called Try Every Day.

  
• Spotify is sliding into DMs
• With “Creator Tournament Series,” is ‘Apex Legends’ trying to be like ‘Fortnite’?
• YouTube’s Hype machine has made it to the United States
• YouTube is turning the NFL’s opening night into a creator collab
• Top 5 Branded Videos of the Week: The Alan Chikin Chow cosmetics beatdown
• YouTube gets caught using “machine learning” to tweak creators’ Shorts after they go live
• Have you heard? Deestroying gets a sideline gig, Anna Sitar acts, and Skibidi’s in the dictionary
• TikTok-style vertical videos are set to conquer the porn industry