Featured

• TV distributors turned YouTube into a home for reruns. Now it’s hosting unaired episodes, too.
• Can Netflix use a Warner Bros. Discovery acquisition to break into movie theaters?

  Netflix has indicated that it will honor theatrical commitments if it is able to acquire fellow streaming company Warner Bros Discovery.

  
• The creator economy is becoming a “must buy” — and a $37 billion industry in the U.S.

  The latest raft of data characterizing the growth of the creator economy can be found in a report by the IAB.

  
• YouTube responds to “top feature request” by testing direct messages

  YouTube users told the platform that they wanted the ability to send and receive direct messages. YouTube listened.

  
• Creators are becoming wrestlers, so the WWE is turning its stars into creators
• TikTok knows some users are fed up with AI content, so it’s letting them choose how much of it they see
• Facebook creators can use a new content protection tool to say “stop copying me”
• Agentio raises $40 million to build the “infrastructure” that powers the creator marketing industry
• Baby Shark is everywhere, even on the stock market
• With new web series called ‘Making It,’ Cricket Wireless roots for the underdogs
• Top 5 Branded Videos of the Week: Search on Amazon
• Have you heard? Jake Paul seeks his next fight, Twitch donates to Emiru, and Jennifer Lawrence trolls TikTok.