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• China vehemently opposes a forced TikTok sale, but potential buyers are already lining up
• Online video vet Will Keenan joins “business-in-a-box” platform for creators

  Will Keenan, a digital media vet with experience at Maker Studios and Endemol Shine Beyond, has joined startup COY Creator.

  
• Twitch let users co-watch Prime Video during the pandemic. Now that feature is going away.

  
• Millionaires: Shelby Lattimore went viral for charging her students rent. Now she’s showing other teachers how to do it.

  Shelby Lattimore is a third-grade teacher in Charlotte, North Carolina, and every month, she charges her students rent.

  
• The European Union has passed a sweeping law to regulate AI across the continent
• Marketing firm Open World launches new division to work alongside game publishers
• TikTok is helping creators generate ideas by sharing the most-searched topics on the app
• On the Rise: hammybanks is still a “baby creator,” but she’s ready to do it all
• Kajabi integrates its Creator Studio into Adobe Express to generate more AI insights
• Creators are tailoring their influencer campaigns to draw more eyes connected TVs
• Creators on the Rise: Zach Pozniak’s dry cleaning company lost 85% of its business during COVID. Then he started making videos on TikTok.
• TikTok’s Effect Creator Rewards program is now available in more countries with a lower barrier to entry