Brands

• Top 5 Branded Videos of the Week: Supersonic Nerf darts and a homemade Porsche
• Top 5 Branded Videos of the Week: Mark Rober, Matthew Beem, and Moriah Elizabeth

  After a record-breaking week for our last Gospel Stats Weekly Brand Report, we're back to normal, with around ~2,000 sponsored videos going up on YouTube. At #1 is Mark Rober, moving up a spot from last week with another highlight for his company CrunchLabs--but he's not the only familiar face on this week's list. We won't spoil any more, but we will say the bonus video hits on a holiday trend that seems to get bigger and bigger every year.

  
• Top 5 Branded Videos of the Week: Ronaldo, Ryan Trahan, robots

  While tallying up data for our latest Gospel Stats Weekly Brand Report, we realized that this is the biggest week we've seen so far. There were 2,536 sponsored videos published on YouTube during the week of Nov. 25-Dec. 1--more than in any other week we tracked previously. This surge is thanks to the upcoming winter holidays: it's the single biggest time of the year for ad spend, and with creator-led marketing continuing to grow, we're not surprised many brands are choosing to invest their ad dollars in sponsored content.

  
• Top 5 Branded Videos of the Week: Gordon Ramsay is cooking

  Now that the election is over and the holidays are calming down (at least in the lull before the next big holiday), our Gospel Stats Weekly Brand Report is back to a genre grab-bag, with science creators on top, Gordon Ramsay whipping up a Twister meal, Marques Brownlee flexing his spot as Chief Creative Officer at Ridge, and Drew Gooden doing a deep dive into the world of online gambling.

  
• Top 5 Branded Videos of the Week: SWAT clock, seitan turkey, and Shaq on stream
• Top 5 Branded Videos of the Week: One salad, two bombs, and three Joe Rogans
• Top 5 Branded Videos of the Week: JD Vance, PewDiePie, and “the internet’s oldest lie”
• Top 5 Branded Videos of the Week: The election, an Aston Martin, and one very haunted school
• Top 5 Branded Videos of the Week: Nuts, nopes, and practical engineering
• Top 5 Branded Videos of the Week: Copycats, kicks, and underground cities
• Top 5 Branded Videos of the Week: Codes, celebrity tech, really cool eels
• Top 5 Branded Videos of the Week: Twins, tigers, and total nightmares