Articles

• Demand for hi-tech Ray Bans is soaring, but supply issues are slowing Meta down
• FIFA hopes official TikTok broadcasts will bring “relatable perspectives” to World Cup coverage

  FIFA will bring World Cup fans "closer to the action" with TikTok streams that will include some live coverage of soccer matches.

  
• Roblox’s new ads promote brands and top creators on the homepage

  Sam's Club is one of the first users for a homepage ad format Roblox announced during a presentation at CES.

  
• A $50 million+ fund will bring a bigger slice of the creator economy to Abu Dhabi

  Guggenheim Brothers Media and Ethmar International Holding are looking to invest at least $50 million in the creator economy.

  
• Fox sates its appetite for creator content with division headlined by Gordon Ramsay
• Can Paramount use “secret screenings” for TikTokers to get Gen Z into movie theaters?
• TikTok puts key dates on the calendar to give brands a heads up (and promote its ad products)
• With 210 brands active on Roblox, top games have become the hot new IP
• Adam Mosseri is warning Instagram users about AI. Will he help us tell real from fake?
• Have you heard? Instagram hits TV screens, audio ads rule the podcast biz, and Grok stirs up controversy
• Is Instagram’s TV app ready to compete with YouTube, or is it the next IGTV?
• When it comes to podcasts, are ads better heard than seen?