Articles

• Google’s ads are reaching consumers “across every touchpoint” — including live sports
• YouTube’s BrandConnect hub is evolving into a streamlined Creator Partnerships platform

  YouTube is evolving BrandConnect into YouTube Creator Partnerships, a hub that facilitates campaigns across multiple formats.

  
• Four out of five U.S. adults have listened to or watched a podcast

  The latest edition of Edison Research's Infinite Dial report revealed continuing growth for the podcasting industry.

  
• Have you heard? Tom Scott’s return, Jake Shane’s Oscar drama, and PointCrow’s flute controller.

  Tom Scott returned to YouTube, Jake Shane made a mess of his Oscars gig, and PointCrow used a flute as a controller.

  
• Mark Rober is reaching more viewers (and selling more CrunchLabs kits) thanks to Netflix deal
• The Cannes Film Festival is buying into the creator economy in a big way
• YouTube welcomes Mister Rogers into its neighborhood
• 67% of U.S. consumers think creators are more authentic than TV, so Tubi is teaming up with TikTok
• On TikTok, Apple is bringing its marketing into the brainrot era
• A new hybrid model is coming to the VTuber world. Say hello to the “XTuber.”
• PewDiePie was sick of suffering from “algo brain,” so he “fixed YouTube”
• YouTube is officially a “Preferred Platform” for the 2026 FIFA World Cup. Here’s what that entails.