Articles

• The European Union has passed a sweeping law to regulate AI across the continent
• Marketing firm Open World launches new division to work alongside game publishers

  Open World, the marketing consultancy affiliated with talent management firm Loaded, has launched a new unit called Game Dev.

  
• TikTok is helping creators generate ideas by sharing the most-searched topics on the app

  TikTok has launched a new tool that lets creators see that topics that are being searched for most often on the app.

  
• On the Rise: hammybanks is still a “baby creator,” but she’s ready to do it all

  "I became the family go-to," Keesh Deesh says. "My family would call me and be like, 'Hey, before I buy this, is it on sale? Before I make this purchase, before I take this trip, is it on sale?' I'm like, 'Well, I'll look for you and I'll find out.'"

  
• Kajabi integrates its Creator Studio into Adobe Express to generate more AI insights
• Creators are tailoring their influencer campaigns to draw more eyes connected TVs
• Creators on the Rise: Zach Pozniak’s dry cleaning company lost 85% of its business during COVID. Then he started making videos on TikTok.
• TikTok’s Effect Creator Rewards program is now available in more countries with a lower barrier to entry
• Spotify Premium users can now watch full-length music videos
• Gary Vaynerchuk’s VaynerWatt teams with Moonbug for animated series inspired by collectibles
• Logan Paul’s Los Angeles Lakers deal is a slam dunk for Prime Hydration
• TikTok wants its users to call their representatives to protest a potential U.S. ban