James Hale

• Loaded brings in former 100 Thieves advisor Irina Shames (Exclusive)
• Kick signs $100 million deal with xQc, signs Amouranth, gets one million new users

  Kick just had the biggest weekend of its existence.

  
• On the Podcast: Logan Paul and KSI did it

  There’s this platonic ideal of creator-brand creation. It envisions a product that - with the perfect amount of promotion and market fit - it can reach a terminal velocity and escape the confining influencer-sphere of whatever creator started it. It can then ascend into the general marketplace to be bought and consumed by all.

  
• Twitch is letting some streamers go back to a 70/30 split. But are its requirements “unobtainable”?

  
• Millionaires: BookTok helped Ayman rekindle her love of reading. Now she uses her platform to boost authors.
• Alex Cooper and Matt Kaplan want to get Trending with Gen Z
• Jellysmack acquires Rick Lax’s creator development community Network Media LLC (Exclusive)
• Creators on the Rise: Gianna Christine posts over 200 times a day on Snapchat
• Streamers on the Rise: Sylvee takes her chat to Disney World with a streamer’s dream “IRL backpack”
• Eight-year-old TikToker Brice Gonzalez is headed for Hollywood
• Ninja is now on Kick
• OTK gets into game publishing with Mad Mushroom