Despite YouTube’s investment in Shorts, viewers are gravitating toward long-form video

1 year ago

YouTube has invested considerable resources in Shorts, its vertical video format that resembles TikTok. Despite the platform's priorities, YouTube's long-form library is…

Creators HQ wants to bring 10,000 content creators to live in Dubai

1 year ago

Last month, 15,000 content creators, 420 speakers, and 125 executives and creator industry experts gathered at Dubai's Emirates Towers, the…

February is a big month for influencer sports: Creators are balling out with NBA and NFL stars

1 year ago

If you tune into a major sporting event during the month of February, there's a good chance you'll see some…

Snapchat’s growing creator community was one of its biggest assets during Q4 2024

1 year ago

For the second quarter in a row, Snap, Inc. exceeded expectations on its topline numbers. The parent company of Snapchat enjoyed a stock market…

Rooster Teeth is back–with original co-founder Burnie Burns at the helm

1 year ago

Rooster Teeth is back. Almost exactly a year ago, the Austin-based media company--responsible for some of the internet's earliest and…

YouTube revenue shines as Alphabet earnings falter amid DeepSeek’s Big Tech upheaval

1 year ago

Chinese tech firms are bringing widespread turmoil to the U.S. market, and one of the world's biggest companies is feeling…

Creators are ruling Super Bowl advertising. Doritos brought back a classic contest to get in on the fun.

1 year ago

Super Bowl LIX is just days away, and advertisers are gearing up for one of their industry's biggest moments of the…

YouTube wants creators and fans closer than ever with its new Communities update

1 year ago

Sharp-eyed YouTube users might have spotted some changes to channel this week. The "Community" tab, where creators could publish text…

Creators are paying way more at tax time than they should be. Here’s how to fix that.

1 year ago

April is coming up fast, which means taxes are top of mind for many content creators. But what they really…

“Influencers will pay” at the third edition of the Creator Clash

1 year ago

For the third time, high-profile creators are gathering in Tampa, Florida to punch one another. On June 28, more than a dozen celebrity…