Many YouTube multi-channel networks are essentially video hubs that boast any-and-all kinds of content, but some do have a special area of focus (think Felicia Day’s geek culture-skewing Geek & Sundry or AwesomenessTV’s Awestruck for millennial moms). Now, there’s a new network aimed squarely at helping non-profits with their YouTube and digital video strategies. The Good Amplified MCN has officially launched, with a roster of initial partners including the Make-A-Wish Foundation.
Founded by Amber J. Lawson (CEO of Comedy Gives Back), Good Amplified’s mission is described in a release as “guiding nonprofits in driving awareness, donor retention, and revenue via YouTube.” The MCN’s team does this by optimizing a non-profit’s current videos for better discovery, helping the organizations develop and produce new video content, and matching a non-profit with a digital influencer who will promote its message. So far, Good Amplified has teamed with several non-profits like Make-A-Wish Foundation, Teen Cancer America, and Rett Syndrome Research Trust. And because Good Amplified is all about helping non-profits, the MCN also donates 10% of its total proceeds to charity.
Lawson explained how non-profits use YouTube to generate ad revenue from video views for their foundations. “When a video on YouTube is monetized a millennial’s view becomes a donation, meaning millennials can donate to causes they care about simply through views,” says Lawson. “This is how brand affinity is created and movements take hold, and this is massively important. A nonprofit’s mission hangs in the balance of building brand awareness through consistent storytelling. If organizations don’t start doing this now they won’t be around in the next three to five years.”
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As far as the Make-A-Wish Foundation is concerned, Good Amplified has already proven its worth as a network able to produce favorable digital results. Since partnering with Good Amplified in March 2015, Make-A-Wish’s YouTube channel has seen a 66% increase in subscribers to hit over 45,000 subscribers, as well as a 54% rise in minutes viewed. Good Amplified even helped optimize one of the non-profit’s videos starring Kobe Bryant, which wasn’t showing up in YouTube search results, so that the clip generated another 200,000 views per month (it’s sitting at 1.6 million views as of this writing).
“Good Amplified has helped double Make-A-Wish America’s YouTube subscribers and driven engagement around our videos more than we could have hoped for,” said Make-A-Wish America’s Head of Digital Jono Smith. “Harnessing YouTube is proving to be vital in helping us reach supporters and build our audience.”
In addition, Good Amplified recently teamed with Teen Cancer America in October to help the organization boost its YouTube efforts and video marketing goals. Good Amplified optimized Teen Cancer America’s video campaign for the Revlon Love competition. The non-profit-focused MCN also helped the organization enlist YouTube star MyLifeAsEva to help promote the campaign.
“We have just started working with Good Amplified and their enthusiasm and professionalism has been evident from the start,” explained Teen Cancer America Executive Director Simon Davies. “They restructured our YouTube channel and improved its following overnight. The network helped us promote a campaign and they are well-connected amongst YouTube influencers. I am excited to see where they can take Teen Cancer America’s YouTube profile in the future.”
You can learn more about Good Amplified by visiting the MCN’s official website.
