FremantleMedia, creators, producers and distributors of entertainment content such as American Idol, announced today a partnership with syndication and packaging agent company AlphaBird. AlphaBird is exclusively representing online syndication efforts for FremantleMedia’s central new media division, FMXs new web series As Worn By.
As Worn By will be an online 12-week female-focused fashion reality series where deserving women get the once-in-a-lifetime opportunity to wear legendary garments donated by celebrities for their very own moment in the spotlight. There will be multiple levels of community engagement in the series: from weighing in on which contestants should have their fashion dreams made reality to submitting personal stories of a fashion fantasy they have always wanted to make a reality.
Slated to premiere by the end of the year, AlphaBird plans to “guarantee” the show views through a process their COO Alex Rowland describes as The ‘Cadillac’ Of Online Video Advertising, which is a combination of access to almost every kind of video syndication as well as integrated branding that will form an organic bond with the audience, as opposed to the impersonal feel of pre- and post-role ads.
With FremantleMedia’s experience in the reality/competition entertainment world and AlphaBird’s knowledge of advertising, community involvement, and branding, this partnership is one to keep an eye on.