High School sports magazine Stack has relaunched their website with a new online video portal offering training tips for high school athletes. Brightcove-powered Stack TV currently offers 800 short-form video clips across eight content categories. The caliber of talent that they have recruited is pretty incredible.


Above: Peyton Manning Talks Training on Stack TV

### “This is the kind of content that has never really existed….the kind of thing Chad and I would have died for in high school,” co-founder Nick Palazzo told Mediaweek referring to co-founder and former high school football teammate Chad Zimmerman.  Well, it’s the kind of thing that’s never really existed if you don’t count the online component of cable channel Sportskool (Tilzy.TV page), which offers bits of advice from recognizable names in both major and extreme sports.  But Stack is promising an immense inventory of footage and plans to build a site that goes beyond simply showcasing video.

In addition to highlighting professional athlete training and interviews, MySTACK offers a place for High School athletes to create profiles, discuss training tips and upload videos to show off their skills.  There are a number of similar communities focused on high school students, the leaders of which are MaxPreps and Takkle, both of which have larger online communities than Stack, but none matches the volume of professionally produced online video.
With content featuring role models for young athletes, Stack has created an environment that encourages both high schoolers and advertisers to showcase video. Advertisers have already responded: Nike Football has a video channel on Stack TV, and both Nike and Eastbay have prominent sponsorship on the site.  Impressive considering the community is still small.
With pro athletes already on board, high school athletes will follow, and with 250 new videos per month, Stack TV and its community will only get better.

Ben Homer is a contributing writer from Online Video Watch.

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