Recent Headlines

• YouTube creator content now appears in 25% of AI chatbot responses

  Research from marketing firm Jellyfish shows that YouTube creator content now shows up in a quarter of AI chatbot responses.

  
• The Knicks’ victory lap has scored billions of views. Advertisers should pay attention.

  The New York Knicks captivated the NBA world by winning their first title in 53 years. Then the celebratory videos arrived.

  
• On your marks: TikTok, Strava establish six-digit fund for running creators

  TikTok and Strava have established a €100,000 fund that will support local run clubs across Europe while empowering running creators.

  

• Starbucks and its barista-creators are piloting TikTok’s new custom ad networks
• From content localization to global multiplatform distribution and monetization: How Linguana is connecting creators and brands
• Facebook has a new Creator Studio (with AI included, of course)
• MrBeast grabs a team from creator economy startup to staff rumored brand matchmaking hub