This week, a handful of the nation’s biggest YouTube stars are slated to hit daytime TV in a major way.
Live with Kelly and Ryan, the popular syndicated morning talk show, will host a YouTube-filled week kicking off on Aug. 7, during which top creators will discuss upcoming projects and participate in YouTube-style challenges with Ryan Seacrest and his guest co-hosts in a bid to further educate viewers about social video culture.
“Live has always been a very real, unscripted, unplugged kind of show, and what these digital personalities do so well is a great fit with the Live sensibility,” executive producer Michael Gelman told Tubefilter. “Also, we love a good competition, and they’re masters of creating entertaining challenges for each other, which should make for great TV.”
For the special themed week, Live worked with Metro Public Relations, and many of the PR firm’s clients are scheduled to appear. Monday will feature Colleen Ballinger (best known for her beloved Miranda Sings character) and vlogger Joey Graceffa, followed by Kevin Lieber and Jake Roper of the science and tech-focused Vsauce channels o
On Tuesday, YouTube food enthusiast Hannah Hart will compete in the finals of Live with Kelly and Ryan’s “Eat It, Like It, Share It Summer Cook Off” against Food Network star Geoffrey Zakarian. Hart will also promote her forthcoming Food Network series, I Hart Food, which bows on Aug. 14.
“I will talk to anyone who will listen about digital entertainment and shine a light on some of the most talented individuals creating exceptional content,” Metro PR CEO Tess Finkle told Tubefilter of working with Live on the themed endeavor. “Helping the show curate this week of programming was incredibly fun and I couldn’t be prouder of all the creators out there who are killing it and truly becoming the mainstream.”
Photo credit: Pawel Kaminski, Disney/ABC Home Entertainment and TV Distribution