Eli Roth is getting in on the “influencer film” trend. The horror director’s Crypt TV platform has partnered with the talent managers at Big Frame for a series of “up to six shorts” that will be feature the latter company’s digital-native creative partners in prominent roles.

Each of the shorts will be produced by a digital media star; those stars will also direct or star in the project they produce. The resulting horror films will then be presented to Crypt TV’s audience, and the ones that receive the warmest reception with be adapted into longer formats. The goal, as Roth said in a press release, will be to create “original genre stories” that showcase the “presence and personality” of their central figures.

The only creator who has been announced as a participant in Crypt TV and Big Frame’s incubator is Wes Armstrong, whose six-second videos have gained more than 300 million loops on Vine. “I’ve always wanted to do horror and comedy films, and this collaboration has lined up perfectly for me,” said Armstrong in the release. “I can’t wait to share the end result of our hard work with CryptTV and Wuz Good’s collective fans.”

For digital influencers who wish to star in their own film projects, the horror genre has emerged as a viable route. Recent tales of terror led by social media standouts include Sickhouse, starring Andrea Russett, and The Chosen, starring Kian Lawley.

The short films will be released in July on Crypt TV’s Facebook page, which has more than 1.2 million fans.

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