If they aren’t already, vampires are soon going to be the new go-to subject for entertainment product in a Hollywood that’s incapable of coming up with new ideas (which is fine in my book, as long as they keep getting ladies like Kate Beckinsale to play the latex-clad bad girls). While Blood Brothers and Vampire Killers explore comedic and sexy territory with the undead on the web, True Blood and Twilight update classic mythology in stories for the mainstream.
Valemont, an upcoming series from MTV, is attempting to sink its teeth into both mediums.
According to Ad Age, the 12-episode, teen vamp-themed web series is produced by Electric Farm Entertainment (the company behind the awesome Afterwold and the underwhelming Gemini Division) and will debut “within an advertising pod at the start of episodes of MTV’s The Hills.”
The idea is twofold: 1) Get more of the audience to pay attention to advertisers (“Two and a half minutes of each Valemont webisode will advance the storyline, with the final 30 seconds given over to a presenting sponsor”) and 2) drive more traffic to MTV.com, where Valemont will also have a home.
The series is about “an 18-year-old girl who discovers that her older brother – murdered while attending an elite liberal arts college – was actually done in by vampires nesting on fraternity row,” which sounds like a grown up Gossip Girl where Chuck Bass doesn’t only look, talk, and dress like a vampire, but is a vampire, which sounds pretty sweet.