Popsugar is the latest digital media company to reduce its staff. The producer of lifestyle, fashion, beauty, and pop culture content has delivered pink slips to 19 employees, according to The Hollywood Reporter. Those cuts represent “roughly 5%” of the company’s team.
While some companies offer cryptic justifications for layoffs, Popsugar isn’t beating around the bush: Its job cuts are due to monetary concerns. “This was done to achieve profitability,” a company spokeswoman told THR. As part of its cost-cutting measures, Popsugar will also reduce its stock of snacks and beverages in its offices.
While Popsugar didn’t specify the departments in which it focused its cuts, the layoffs seem to have affected at least one member of the company’s editorial staff. Chelsea Hassler, a former senior editor at Popsugar, shared the news of her departure from her position via Twitter:
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hi friends! some personal news: today was my last day as senior editor at popsugar.
so, if you’re looking for a rad reporter/editor who knows her news and tech, get at me: chelseaadelainehassler at gmail dot com.
— chelsea adelaine hassler (@chelseaadelaine) May 8, 2018
Popsugar, co-founded by Lisa Sugar (pictured above) and her husband Brian, is one of many content producers looking to stay afloat in a very competitive industry. It used to be a regular presenter at the annual NewFronts, though it chose to skip the most recent iteration of the advertising conference, which concluded last week. Other digital media companies that recently announced layoffs of their own include Uproxx Media Group and Defy Media.
