Each December, vlogging couple Judy and Benji Travis of the ItsJudysLife channel raise hundreds of thousands of dollars through Dancember, an annual fundraiser that features some of their friends from the YouTube community. For the 2017 holiday season, Dancemas will return, and the Travises are upping their goal to a cool million. With the help of a 24-hour live stream that will feature Desi Perkins, Mikey Bustos, and several other top YouTubers, Judy and Benji hope to raise $1,000,000 to support the charity organization Convoy of Hope.
To support Dancember, the Judy and Benji’s fans are encouraged to post dancing videos on social and are invited to contribute to a campaign that aims to feed children around the world. On the official Dancember homepage, backers can contribute to Convoy of Hope and receive perks in return. Available items include Dancember shirts, bracelets, and hoodies. So far, the 2017 edition of the Travises’ annual initiative has raised more than $125,000.
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The Dancember live stream will help Judy and Benji approach their lofty fundraising goal. Beginning on December 15, the Travises will host a broadcast that will use the power of dance to incite their viewers to action. Creators who are expected to appear during the event include Desi Perkins, Lindy Tsang, Bretman Rock, Mikey Bustos, Shannon Harris, and Mike Tompkins.
“Last year Dancember raised more than $500,000 to feed hungry children,” said Judy and Benji Travis in a press release. “This year our goal is to raise one million dollars for Convoy of Hope’s feedONE Initiative, which feeds over 160,000 children in eleven countries.”
The ItsJudysLife channel has more than 1.5 million subscribers. It features updates from the home of Judy, Benji, and their three children.
