Lilly ‘Superwoman’ Singh, who is one of the most popular and altruistic creators on all of YouTube, has been appointed Goodwill Ambassador to UNICEF — a United Nations organization that provides humanitarian assistance to children and mothers in developing countries.

In this role, the 28-year-old vlogger will harness her digital presence to showcase UNICEF’s work, and engage her millions of supporters in advocating for children’s rights. She joins fellow celebrities David Beckham, Jackie Chan, and Shakira as ambassadors to the 71-year-old organization, which is active in 190 countries and territories across the globe. Singh is UNICEF’s first Goodwill Ambassador from the digital space.

Singh, whose parents hail from Punjab, India, was bestowed with the honor at an event in New Delhi over the weekend — before which she traveled throughout the country to meet with children who are being impacted by UNICEF’s efforts. UNICEF notes that Singh’s massive Indian following will be a huge asset given that 50% of the country’s population is below the age of 25, and India is now the second largest market in the world for online video platforms like YouTube and Facebook.

Check out a vlog chronicling the conclusion of that journey right here:

“Singh is already a Superwoman, helping empower girls around the world — and we are delighted that she will lend her passion and her powerful voice to speak up on behalf of the most vulnerable children,” UNICEF deputy executive director Justin Forsyth said in a statement. (Forsyth is referring to Singh’s #GirlLove initiative, launched in 2015, which aims to foster positive interactions between young women).

In addition to her new ambassador role, Singh — who counts 14 million YouTube subscribers across her two channels — is also a bestselling author of the life advice tome How To Be A Bawse, and she was recently cast in the HBO feature film adaptation of Fahrenheit 451.

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