Snap’s Spectacles are available now via an internet connection near you.
The until-now elusive, hyper-colored eyewear from the soon-to-be public company behind Snapchat (the image messaging and multimedia mobile application that’s used by 41% of the 18 to 35 year-olds living in the U.S. on any given day) used to be only available to consumers by way of boxy vending machines with a limited lifespan, $130, and several-hour-long lines, by way of Ebay at several multiples of that $130 price point, or from some enterprising brand campaign. Now, however, you can snag a pair online for $129.99 that will deliver in two to four weeks, though Snapbots will continue to pop up around the country if interested parties want to wait and get the full and original consumer experience.
— Andy Milonakis (@AndyMilonakis) November 12, 2016
The Spectacles are camera-equipped, seamlessly connect to the Snapchat app, and can record video 10 seconds at a time. This results in circular uploads and a truly hands-free video recording experience that’s excited brands and content creators alike.
Spectacles are Snap’s first foray into hardware and have been an important step in the entity’s path to rebrand itself from a disappearing messaging app with somewhat sordid past and a growing array of entertainment options into a “camera company.” As of yet, the endeavor hasn’t been a financial success. Spectacles have “not generated significant revenue” for Snap, according to the company’s recent regulatory filings.
The e-commerce acquisition option of the item also comes at a time when Snap’s founder and CEO Evan Spiegel is on a roadshow to pitch investors on his creation’s imminent IPO and its accompanying $19 to $22 billion valuation. If sales go well, it will undoubtedly become an easier pitch.