TheAmplify, an invite-only influencer marketing platform that works with brands like Pepsi and Ford across platforms like Snapchat, Facebook, and Periscope, has been acquired by tech company You & Mr Jones.
You & Mr Jones was founded by David Jones, the former CEO of advertising goliath Havas, with the stated aim of “building brands using technology.” It has also acquired people-powered marketing platform Mofilm and European data company fifty-five, and tendered investments in Mashable, Pixlee, Beeswax, Gfycat, and Niantic.
You & Mr. Jones took an undisclosed majority stake in theAmplify, which was founded by the entrepreneur Justin Rezvani in 2013 at age 25. Rezvani says the company’s influencer network has a daily reach of 500 million people and its chief point of distinction is technology that streamlines the collaboration process between creators and brands. This includes: algorithms that measure the most relevant influencers for a brand, an app that facilitates branded content creation, and analytics that provide a breakdown of a campaign in real-time.
The company’s revenues grew 500% last year and it is profitable, Rezvani told Tubefilter.
“TheAmplify is the most impressive business we’ve seen in the space,” Jones said in a statement. “Brands are seeing a very strong ROI with influencer marketing and we’re looking forward to building one of the world’s leading influencer businesses with Justin.”
“You & Mr Jones shares the same core mission statement we have at theAmplify,” Rezvani added, “to leverage technology to help brands tell powerful stories and get a better marketing ROI.”