In a move that could make virtual reality more accessible to kids (while also enveloping young minds in the inescapably greasy aroma of french fries), McDonald’s has created a limited edition Happy Meal box that can be fashioned into a VR headset.
Entitled Happy Goggles, McDonald’s says it crafted the headset because “it’s our mission to ensure that the world’s most famous box will continue to be magical and relevant to families for another 30 years.” The smartphone enabled-Goggles echo other lowbrow solutions for VR viewership in recent years, including Google Cardboard, which today became available on Google’s online store.
While McDonald’s hopes to roll out Happy Goggles internationally “soon,” it is currently piloting the product in Sweden to celebrate 30 years of of Happy Meals there. The company will distribute 3,500 headsets over the next two weekends at 14 total restaurants, according to AdWeek. The device is priced at roughly $4.10.
McDonald’s has also created a ski-themed mobile game in conjunction with the promotion entitled Slope Stars. The educational app aims “to help kids understand the need to be alert on the slopes and avoid obstacles,” McDonald’s says. Both the Goggles and the game were co-created alongside Swedish child psychologists Karl Eder and Fadi Lahdo.
To construct the Happy Goggles, consumers must simply pop out a few holes on the Happy Meal box, tear along the perforated edges and then refold the remaining part into a headset. McDonald’s has even released a how-to video, which you can check out right here: