Snapchat is amping up its Geofilter offer (aka the filters accessed when swiping through a captured Snap that denotes the locale in which it was taken).

Now, in addition to Community Geofilters — a free option in which more than 500,000 Snapchatters thus far have submitted unbranded designs to reflect local landmarks and cities — Snapchat is launching On-Demand Geofilters, in which businesses or individuals can purchase Geofilters using logos and trademarks as a promotional tool. The feature is available today in the US, UK and Canada.

“On-Demand Geofilters let you create and publish a Geofilter for your party, wedding, business, or any other place or event,” according to a blog post announcing the feature. Filters can be accessible for between one hour and thirty days. Pricing starts at $5, and depends on the size of the area in which users want the filter to be available as well as the length of availability.

On-Demand Geofilters could represent a potential new revenue stream for Snapchat, especially after the company shuttered its two-month-old lens store, which enabled users to purchase the visual effects capabilities for 99 cents apiece.

Check out a video showcasing the new option in action below:

Facebook Comments

Don't miss out on the next big story.

Get Tubefilter's Top Stories, Breaking News, and Event updates delivered straight to your inbox.

This information will never be shared with a third party