Luminary digital influencers including GloZell Green, Frankie Grande and Brittany Furlan have banded together for a new PSA that aims to put out home fires — a startlingly common tragedy, according to the American Red Cross, that claims roughly 7 lives every day.
The home fire awareness campaign, dubbed 2Steps2Minutes, features top stars advocating that viewers practice a fire drill plan that takes no more than two minutes, and to check their smoke alarms every month.
The Red Cross created the spot in collaboration with millennial-focused media company What’s Trending, media giant iHeartMedia, The Charity Network and Reveal Project, a seller of socially conscious merchandise. It was directed by the Brothers Reidell — of Camp Takota and Bad Night fame.
Check it out right here:
In addition to the PSA, the campaign will comprise exclusive merchandise, including a limited-edition ‘Fireproof’ T-shirt helmed by Troye Sivan, and the opportunity to win a meeting with creators Matthew Santoro and Joey Graceffa. Pentatonix has also recorded original content to be broadcast over iHeartMedia’s airwaves, and the efforts will culminate with What’s Trending’s fourth ‘Tube-A-Thon’ in April, a charitable digital telethon.
“From day one, What’s Trending has been committed to social-good programming and bringing the influencer community together to serve as a catalyst for improving the world around us,” said co-founder Shira Lazar in a statement.
For additional information, visit the 2Steps2Minutes homepage right here.