Across its network, Jukin Media has built up a library of user-generated clips that ranges from hilarious fails to adorable animals. With Jukin’s latest deal, it will bolster the latter of those two categories. It has teamed up with FremantleMedia’s Tiny Riot! studio to manage The Pet Collective, a digital channel that offers all sorts of animal-related entertainment.
The Pet Collective, which FremantleMedia launched on YouTube as part of the video site’s $100 million investment in original content, has evolved into a popular destination for pet lovers. Fueled by a handful of viral videos and a steady stream of short, lovable animal clips, it has amassed an audience of 563,000 subscribers and has scored more than 170 million views.
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By bringing its expertise to The Pet Collective, Jukin will look to secure new opportunities for the channel, especially on platforms like over-the-top and TV. The network’s strategy with The Pet Collective mirrors the previous plan it applied to the FailArmy channel; after acquiring that hub, Jukin shopped it around before ultimately using it as the basis for a FOX TV show called World’s Funniest Fails.
“We are incredibly excited to partner with Tiny Riot! and expand Jukin’s portfolio of brands to include “The Pet Collective,’” said Jukin’s Chief Growth Officer Cameron Saless in a press release. “We are confident we can leverage our multi-platform approach to growing brands like FailArmy to help take ‘The Pet Collective’ to the next level.”
Beyond YouTube, videos from The Pet Collective are available on a website launched by FremantleMedia in 2013.
