YouTube users know it’s nearly impossible to search for a song on the video site and not end up with a music video result from Vevo. As it turns out, those top spots on the search results are a very good thing for the music network. Vevo just hit over 10 billion global monthly video views across all its platforms in January 2015.
Vevo, a joint venture between Universal Music Group, Google, Sony Music Entertainment Group, and Abu Dhabit Media, stated in a release the 10 billion milestone is an 86% increase over January 2014’s 5.4 billion views. The music and entertainment network also said January 2015 was the first time its network saw more than 2 billion views from the U.S. alone (in January 2014, Vevo had 1.2 billion views from Stateside users).
To put Vevo’s 10 billion views into perspective, consider YouTube multi-channel network Fullscreen’s current claim to more than 5 billion video views per month. Another popular MCN, Maker Studios, manages to hit a self-reported average of 9 billion views per month.
Vevo attributes much of its viewership success to growing platform adoption and growing the network’s global audience. Views from mobile devices and connected TVs now count for 49.5% of all the network’s monthly views, up from 38.8% in January 2014. Vevo also launched in Mexico in 2014. The country’s denizens have so far accounted for more than one billion monthly video views.
It’s likely Vevo’s videos got a big boost from U.S. YouTube users, too. The top search term on YouTube in 2014 in the United States was, after all, “music.” The 8.6 million subscribers on Vevo’s YouTube channel also probably doesn’t hurt its view count all that much.