In August, tampon brand U by Kotex sponsored a vampire web series called Carmilla. Now, Kotex is looking to attach its brand to more bloodsucking shenanigans, and as a result, a second season of Carmilla is in the works.

Carmilla is one of the goofiest ideas for a branded content initiative we’ve ever seen. It’s a web series based off Joseph Sheridan Le Fanu’s 19th-century gothic novella of the same name, aimed at teenagers, sponsored by a major tampon maker, and set in a college dormitory. Despite this b-movie premise, Carmilla‘s first season was a fun ride. Thanks in large part to some clever, Lizzie Bennet-style transmedia twists, the 36-episode series drew 7.5 million views on YouTube and attracted a legion of fans, who named themselves “Creampuffs.”

Season two will add 36 more episodes to Carmilla while maintaining the same production team: Digital studio Smokebomb Entertainment, ad agency shift2, and host channel VervegirlTV. “The engagement from thousands of Carmilla fans around the world – who have literally begged U by Kotex for another season – speaks for itself,” said Kaaren Whitney-Vernon, CEO of shift2, in a release. “We have successfully connected, engaged and sustained an audience that loves U by Kotex for bringing them a series they adore.”

A web series about tampon-toting vampire teens may seem odd, but Carmilla has managed to strike a chord with its target audience. According to StreamDaily, production on the new season will begin in February, and the episodes are due out starting in March.

Facebook Comments

Don't miss out on the next big story.

Get Tubefilter's Top Stories, Breaking News, and Event updates delivered straight to your inbox.

This information will never be shared with a third party