walmart-black-friday-youtube

DisneyCollectorBR is in first place on the U.S. charts for its tenth week in a row. The YouTube destination for videos of adults playing with children’s toys took a 13% hit in its weekly view count, but still ended the seven-day stretch with more than 88.7 million views. Taylor Swift‘s channel maintained its second place position. The international pop star’s view count stayed relatively constant with a 3% uptick to top out at more than 87.6 million views on the week.

Jimmy Kimmel Live is up next in third place. The YouTube home of ABC’s late night talk show got some help from a handful of celebrities and a handful of mean tweeters to end the week with more than 64 million views. The Ellen Show is next up in the #4 spot. Ellen DeGeneres’ syndicated talk show’s channel took an 8% hit in views, but still amassed nearly 53.5 million views on the week.

And rounding out the Top 5 once again is Katy Perry. The second international pop star on the list also received a 3% bump in views to end the week with almost 43.8 million.

Top Gainers

The honor of our Top Gainers in the U.S. this week goes to Walmart.

The YouTube home of the American multinational retail corporation seems to have upped its online video strategy (and its online video marketing spend). Walmart had a handful of “Black Friday Deals” videos that received six and seven-figure view counts. The videos helped give the channel a 322% week-over-week increase in views, the #24 spot on the U.S. chart, and more than 28.6 million views on the week.

Channel Distribution

The top 50 most viewed U.S. YouTube channels this week amassed a total of 1,581,438,612 views. Here’s the distribution of a few of those channels by multi-channel network:

  • VEVO: 18 channels in the U.S. Top 50, with Taylor Swift topping out at #2.
  • Maker Studios: 5 channels in the Top 50, with markiplierGAME at #14.
  • NBCU: 3 channels in the Top 50, with The Tonight Show at #9.
  • BuzzFeed, Fullscreen: 2 channels each the Top 50, with BuzzFeed’s BuzzFeed Video at #11 and Fullscreen’s PopularMMOs at #13.

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OpenSlate is a video content analytics platform that tracks more than 250,000 YouTube video channels and measures their ability to attract, engage and influence an audience. By providing one consistent measure of quality – the SlateScore™ – OpenSlate helps marketers, producers and agencies hone their online video marketing strategy.

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Tubefilter Top 50
The 50 Most Viewed YouTube Channels
This Week • U.S.
November 20, 2014 - November 26, 2014
DisneyCollectorBR Views This Week: 88,705,448 -13% Subs This Week: 72,943 | Position Last Week: 1 All-Time Views: 3,999,569,048 | All-Time Subs: 3,026,150 | SlateScore: 520
           
                United States            
           
                                           
       
     
   
TaylorSwiftVEVO Views This Week: 87,634,537 3% Subs This Week: 226,628 | Position Last Week: 2 All-Time Views: 2,844,040,309 | All-Time Subs: 9,656,816 | SlateScore: 657
           
                United States            
           
                VEVO                            
       
     
   
JimmyKimmelLive Views This Week: 64,047,594 154% Subs This Week: 111,695 | Position Last Week: 24 All-Time Views: 1,991,623,346 | All-Time Subs: 5,004,300 | SlateScore: 826
           
                United States            
           
                ABC                            
       
     
   
TheEllenShow Views This Week: 53,471,055 -8% Subs This Week: 78,179 | Position Last Week: 3 All-Time Views: 4,388,542,593 | All-Time Subs: 10,302,574 | SlateScore: 846
           
                United States            
           
                WarnerBros                            
       
     
   
KatyPerryVEVO Views This Week: 43,759,662 3% Subs This Week: 57,686 | Position Last Week: 5 All-Time Views: 4,455,974,490 | All-Time Subs: 14,392,024 | SlateScore: 630
           
                United States            
           
                VEVO                            
       
     
   
WWEFanNation Views This Week: 42,671,094 3% Subs This Week: 78,037 | Position Last Week: 6 All-Time Views: 2,244,013,024 | All-Time Subs: 4,507,872 | SlateScore: 838
           
                United States            
           
                WWE                            
       
     
   
MeghanTrainorVEVO Views This Week: 42,053,573 29% Subs This Week: 120,460 | Position Last Week: 16 All-Time Views: 360,723,345 | All-Time Subs: 1,200,567 | SlateScore: 543
           
                United States            
           
                VEVO                            
       
     
   
ArianaGrandeVevo Views This Week: 40,345,114 3% Subs This Week: 115,819 | Position Last Week: 11 All-Time Views: 1,057,889,834 | All-Time Subs: 4,806,267 | SlateScore: 668
           
                United States            
           
                VEVO                            
       
     
   
latenight Views This Week: 39,392,716 -3% Subs This Week: 57,379 | Position Last Week: 7 All-Time Views: 1,910,722,173 | All-Time Subs: 5,209,972 | SlateScore: 770
           
                United States            
           
                NBCU                            
       
     
   
EnriqueIglesiasVEVO Views This Week: 39,389,258 2% Subs This Week: 49,761 | Position Last Week: 12 All-Time Views: 2,755,124,528 | All-Time Subs: 4,250,093 | SlateScore: 623
           
                United States            
           
                VEVO                            
       
     
   
BuzzFeedVideo Views This Week: 38,933,270 -4% Subs This Week: 72,728 | Position Last Week: 9 All-Time Views: 1,467,426,496 | All-Time Subs: 3,719,687 | SlateScore: 747
           
                United States            
           
                BuzzFeed"                            
       
     
   
blucollection Views This Week: 38,679,470 -3% Subs This Week: 28,365 | Position Last Week: 10 All-Time Views: 2,362,674,855 | All-Time Subs: 1,346,786 | SlateScore: 504
           
                United States            
           
                                           
       
     
   
popularmmos Views This Week: 38,659,324 -4% Subs This Week: 63,619 | Position Last Week: 8 All-Time Views: 1,180,415,398 | All-Time Subs: 2,461,945 | SlateScore: 748
           
                United States            
           
                Fullscreen                            
       
     
   
markiplierGAME Views This Week: 37,299,002 -21% Subs This Week: 137,321 | Position Last Week: 4 All-Time Views: 1,170,219,152 | All-Time Subs: 4,690,514 | SlateScore: 791
           
                United States            
           
                Maker Studios                            
       
     
   
RomeoSantosVEVO Views This Week: 36,267,857 47% Subs This Week: 27,394 | Position Last Week: 26 All-Time Views: 1,337,805,419 | All-Time Subs: 3,318,030 | SlateScore: 619
           
                United States            
           
                VEVO                            
       
     
   
BuzzFeedYellow Views This Week: 36,192,825 10% Subs This Week: 63,160 | Position Last Week: 15 All-Time Views: 934,907,825 | All-Time Subs: 2,424,225 | SlateScore: 733
           
                United States            
           
                BuzzFeed"                            
       
     
   
DisneyCarToys Views This Week: 35,823,852 4% Subs This Week: 34,322 | Position Last Week: 14 All-Time Views: 1,288,885,355 | All-Time Subs: 1,142,832 | SlateScore: 661
           
                United States            
           
                Maker Studios                            
       
     
   
MaterCarClub Views This Week: 34,405,053 -1% Subs This Week: 40,417 | Position Last Week: 13 All-Time Views: 798,657,779 | All-Time Subs: 1,072,436 | SlateScore: 656
           
                United States            
           
                Curse                            
       
     
   
movieclipsTRAILERS Views This Week: 34,290,952 8% Subs This Week: 35,933 | Position Last Week: 17 All-Time Views: 2,623,043,831 | All-Time Subs: 5,738,172 | SlateScore: 780
           
                United States            
           
                Movieclips                            
       
     
   
SurpriseToys Views This Week: 32,674,359 15% Subs This Week: 41,590 | Position Last Week: 19 All-Time Views: 699,791,659 | All-Time Subs: 911,103 | SlateScore: 503
           
                United States            
           
                                           
       
     
   
EminemVEVO Views This Week: 31,060,104 14% Subs This Week: 81,980 | Position Last Week: 21 All-Time Views: 4,285,575,870 | All-Time Subs: 13,971,650 | SlateScore: 639
           
                United States            
           
                VEVO                            
       
     
   
beyonce Views This Week: 30,300,867 5116% Subs This Week: 116,826 | Position Last Week: N/A All-Time Views: 182,642,136 | All-Time Subs: 927,766 | SlateScore: 666
           
                United States            
           
                                           
       
     
   
CalvinHarrisVEVO Views This Week: 29,078,361 -8% Subs This Week: 50,844 | Position Last Week: 18 All-Time Views: 1,251,402,009 | All-Time Subs: 3,323,481 | SlateScore: 552
           
                United States            
           
                VEVO                            
       
     
   
walmart Views This Week: 28,631,049 322% Subs This Week: 8,509 | Position Last Week: N/A All-Time Views: 156,997,334 | All-Time Subs: 51,441 | SlateScore: 594
           
                United States            
           
                                           
       
     
   
toysandfunnykids Views This Week: 26,294,378 8% Subs This Week: 29,627 | Position Last Week: 27 All-Time Views: 702,525,583 | All-Time Subs: 837,331 | SlateScore: 607
           
                United States            
           
                                           
       
     
   
mothergooseclub Views This Week: 25,706,316 9% Subs This Week: 21,981 | Position Last Week: 29 All-Time Views: 1,179,171,843 | All-Time Subs: 1,121,992 | SlateScore: 556
           
                United States            
           
                                           
       
     
   
beyonceVEVO Views This Week: 25,141,831 27% Subs This Week: 49,231 | Position Last Week: 39 All-Time Views: 3,300,915,535 | All-Time Subs: 6,381,687 | SlateScore: 563
           
                United States            
           
                VEVO                            
       
     
   
NickiMinajAtVEVO Views This Week: 24,930,549 -11% Subs This Week: 61,297 | Position Last Week: 20 All-Time Views: 2,421,244,307 | All-Time Subs: 6,891,399 | SlateScore: 628
           
                United States            
           
                VEVO                            
       
     
   
SelenaGomezVEVO Views This Week: 24,794,643 18% Subs This Week: 91,943 | Position Last Week: 33 All-Time Views: 1,911,449,417 | All-Time Subs: 4,911,956 | SlateScore: 615
           
                United States            
           
                VEVO                            
       
     
   
PitbullVEVO Views This Week: 24,740,414 -1% Subs This Week: 30,761 | Position Last Week: 25 All-Time Views: 3,369,371,154 | All-Time Subs: 5,345,416 | SlateScore: 634
           
                United States            
           
                VEVO                            
       
     
   
iggyazaleamusicVEVO Views This Week: 24,369,721 5% Subs This Week: 45,232 | Position Last Week: 31 All-Time Views: 762,296,608 | All-Time Subs: 2,336,133 | SlateScore: 578
           
                United States            
           
                VEVO                            
       
     
   
Maroon5VEVO Views This Week: 24,322,376 3% Subs This Week: 51,582 | Position Last Week: 28 All-Time Views: 2,008,595,672 | All-Time Subs: 4,726,435 | SlateScore: 622
           
                United States            
           
                VEVO                            
       
     
   
smosh Views This Week: 24,144,189 25% Subs This Week: 45,949 | Position Last Week: 41 All-Time Views: 3,845,466,535 | All-Time Subs: 19,290,378 | SlateScore: 809
           
                United States            
           
                DEFY                            
       
     
   
collegehumor Views This Week: 22,850,022 3% Subs This Week: 52,920 | Position Last Week: 32 All-Time Views: 3,126,847,917 | All-Time Subs: 8,479,223 | SlateScore: 825
           
                United States            
           
                CollegeHumor                            
       
     
   
BartBaKer Views This Week: 22,443,982 13% Subs This Week: 81,638 | Position Last Week: 38 All-Time Views: 1,059,081,535 | All-Time Subs: 4,494,237 | SlateScore: 662
           
                United States            
           
                Maker Studios                            
       
     
   
universalpictures Views This Week: 21,305,965 991% Subs This Week: 51,248 | Position Last Week: N/A All-Time Views: 178,162,275 | All-Time Subs: 223,741 | SlateScore: 603
           
                United States            
           
                NBCU                            
       
     
   
RihannaVEVO Views This Week: 21,301,471 -9% Subs This Week: 32,382 | Position Last Week: 30 All-Time Views: 5,649,377,708 | All-Time Subs: 14,987,255 | SlateScore: 572
           
                United States            
           
                VEVO                            
       
     
   
PTXofficial Views This Week: 20,047,151 27% Subs This Week: 89,931 | Position Last Week: N/A All-Time Views: 674,422,131 | All-Time Subs: 6,824,978 | SlateScore: 675
           
                United States            
           
                                           
       
     
   
ERB Views This Week: 19,985,821 0% Subs This Week: 63,717 | Position Last Week: 35 All-Time Views: 1,365,697,456 | All-Time Subs: 11,307,381 | SlateScore: 669
           
                United States            
           
                Maker Studios                            
       
     
   
IGNentertainment Views This Week: 19,705,364 -1% Subs This Week: 25,828 | Position Last Week: 36 All-Time Views: 3,700,161,671 | All-Time Subs: 5,301,600 | SlateScore: 857
           
                United States            
           
                IGN                            
       
     
   
SuperSimpleSongs Views This Week: 19,534,628 3% Subs This Week: 17,717 | Position Last Week: 43 All-Time Views: 1,854,864,575 | All-Time Subs: 1,389,023 | SlateScore: 584
           
                United States            
           
                                           
       
     
   
SiaVEVO Views This Week: 19,160,068 0% Subs This Week: 29,846 | Position Last Week: 42 All-Time Views: 414,566,229 | All-Time Subs: 915,132 | SlateScore: 433
           
                United States            
           
                VEVO                            
       
     
   
TheEngineeringFamily Views This Week: 18,938,316 8% Subs This Week: 19,909 | Position Last Week: 49 All-Time Views: 350,507,160 | All-Time Subs: 318,737 | SlateScore: 570
           
                United States            
           
                Maker Studios                            
       
     
   
SamSmithWorldVEVO Views This Week: 18,918,537 9% Subs This Week: 47,123 | Position Last Week: 50 All-Time Views: 350,368,001 | All-Time Subs: 1,085,514 | SlateScore: 563
           
                United States            
           
                VEVO                            
       
     
   
YesFunnyYes Views This Week: 18,608,177 10% Subs This Week: 87,826 | Position Last Week: N/A All-Time Views: 176,581,147 | All-Time Subs: 698,198 | SlateScore: 603
           
                United States            
           
                Fullscreen                            
       
     
   
ChrisBrownVEVO Views This Week: 18,235,095 2% Subs This Week: 32,654 | Position Last Week: 48 All-Time Views: 2,529,999,344 | All-Time Subs: 5,216,344 | SlateScore: 623
           
                United States            
           
                VEVO                            
       
     
   
NBCTheVoice Views This Week: 18,189,686 -6% Subs This Week: 28,600 | Position Last Week: 40 All-Time Views: 802,495,632 | All-Time Subs: 1,863,519 | SlateScore: 766
           
                United States            
           
                NBCU                            
       
     
   
rhettandlink2 Views This Week: 18,163,447 -4% Subs This Week: 82,820 | Position Last Week: 44 All-Time Views: 605,948,190 | All-Time Subs: 4,575,606 | SlateScore: 800
           
                United States            
           
                Collective Digital                            
       
     
   
comedycentral Views This Week: 17,929,913 0% Subs This Week: 27,321 | Position Last Week: 47 All-Time Views: 1,031,411,010 | All-Time Subs: 3,553,227 | SlateScore: 812
           
                United States            
           
                Viacom                            
       
     
   
JasonDerulo Views This Week: 17,909,706 -3% Subs This Week: 32,232 | Position Last Week: 46 All-Time Views: 1,688,512,566 | All-Time Subs: 3,218,934 | SlateScore: 615
           
                United States            
           
                WMG                            
       
     
   
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