action-movie-kid-james-hashimoto

The ‘Action Movie Kid‘ is growing up. Three-year-old James Hashimoto, who stars in his dad Daniel’s effects-laden videos, will star in an Toys R Us campaign directed by his father.

Since starring in his first video back in February, the Action Movie Kid has become one of YouTube’s most popular new personalities. Daniel, a DreamWorks animator, uses Adobe After Effects to place his son in all sort of reality-warping situations. A recent scenario was so inventive that it inspired Forbes to write an entire piece on the Action Movie Kid’s potential real-world implications.

In six months, the Action Movie Kid channel has drawn 187,000 subscribers  and 38 million views, so you can understand why Toys R Us is interested in a collaboration. The retail chain will make use of the Hashimoto duo for a campaign called ‘C’mon Let’s Play‘, which has much in common with the Action Movie Kid videos. For instance, a recent installment posted to the Toys R Us YouTube channel shows a kid and a store employee playing with a toy train before an actual train zooms across the screen.

“Experts say that play is a child’s work, and we think this campaign really gets to the heart of that,” said Lee Walker, VP of Creative Services for Toys R Us. “We have really found our place in the world of play.”

Hashimoto’s videos will be promoted on Twitter through the #LetsPlay hashtag. I have a feeling that label will struggle to stand out, but we’ll be sure to keep our eyes peeled for Hashimoto’s branded creations.

Facebook Comments

Don't miss out on the next big story.

Get Tubefilter's Top Stories, Breaking News, and Event updates delivered straight to your inbox.

This information will never be shared with a third party