Snack Hacks features a few neat recipes that go far beyond the classic Oreo/milk combo. Eight short, silent videos give viewers the basic instructions for treats like Oreo freeze pops, Oreo popcorn, and Oreo tacos. Three more recent installments let profession chefs in on the fun: Nguyen Tran serves up an Oreo pudding, Michael Voltaggio concocts an Oreo-based shandy, and in my personally favorite, Roy Choi uses Golden Oreos as the breading for chicken cutlets.
Snack Hacks does well to connect the Oreo to its fans on social media. The entire series is inspired by a single viral image, in which a resourceful eater showed how to use a fork to prevent your fingers from becoming littered with Oreo dust. More broadly, Snack Hacks is a perfect fit for the YouTube audience, which usually prefers cooking shows that feature offbeat, indulgent eats. “We look at our social content really as a way to connect with our fans,” said Kristin Hanjinlian, Oreo brand manager at Mondelez International. “We’re always looking for things they are most interested in.”
Even if Oreo-breaded chicken cutlets aren’t your thing, Snack Hacks will succeed in making any sweet-toothed viewer hungry for sandwich cookies. For the more adventurous, Snack Hacks, Oreo has taken midnight snacking game to the next level. Your move, Epic Meal Time.