FanBridge only unveiled its Channel Pages service two months ago, but the YouTube collaboration tool has already proved to be demonstrably popular. With brands and agencies as its main users, Channel Pages now reaches more than 30 million monthly subscribers contributing 300 million monthly views.
Channel Pages, for the uninitiated, lets users set up a profile related to their personal channels. From there, it acts as a dating service of sorts, matching users with like-minded creators who might be open to collaboration. The result, at least in theory, is lots of cross-pollinated videos that help everyone get more exposure.
When we first wrote about Channel Pages, we thought it would be a nice tool for YouTubers, but it has been brands and agencies that have used it most regularly. Since no one has time to watch thousands of channels, the ability to find a select few who hit particularly relevant topics is a powerful tool for brands look to find an online video spokesperson.
“Channel Pages is now our go-to resource for building brand integrations on YouTube. It has managed to simplify several of the most time-consuming parts of that process: discovery, analysis and engagement with YouTube creators. It’s a valuable platform, and stands to change the way brands and creators think about media and monetization,” said Graham Biller of brand strategy firm MBED.
Of course, you don’t have to be a brand or agency to realize the utility of a free collaboration engine. Channel Pages is basically a social networking site, albeit a novel one that now has the scale it needs to make a real impact.