Kia is taking its sponsorship of the YouTube Music Awards (YTMAs) all the way to the assembly line. The South Korean automobile manufacturer just unveiled a custom 2014 Kia Soul YouTube Edition to accentuate and supplement its presenting partner sponsorship of the video sharing site’s premiere musical event.
The custom job was designed by Lux Motorworks under the direction of Harris Publications and RIDES Magazine and features “a wireless keyboard embedded in the rear center armrest, a webcam for high-definition video recording, 10 WiFi-enabled iPad2 Minis in the rear cargo area and a Mac Mini2 with high-speed WiFi Hot Spot for instant uploads and streaming.” Basically, it’s a mobile recording booth and video viewing station slash video fo an online video blogger’s dream.
The car will be unveiled at Soul Live, a Kia-hosted live streamed, pre-show to the YTMAs that kicks off this Saturday, November 2 at 7PM ET from New York City and features KRNFX, Bonnie McKee, Mike Song, DJ Green Lantern, Charli XCX, and more popular online and in-person musical acts. You can tune in to catch the action at YouTube.com/KiaSoul. The main YouTube Music Awards event starts at 6PM ET on Sunday. November 3 and promises acts including Eminem, Lady Gaga, Lindsey Stirling, and more.