Olga Kay is known for her unique fashion sense (see the above image for evidence), and she wants to share her style with her fans. The YouTube creator, who counts nearly one million subscribers between her four channels, has signed up as a contributor to Quarterly, through which she will send quadrennial gift packages to her fans.

The term ‘gift’ is a bit of a misnomer, since Quarterly users must pay a fee to sign up to receive each shipment. In Kay’s case, each gift will reflect her online personality. “If you’ve seen me on YouTube, you know I love to review beauty, fashion and video games with my friends,” she says on her Quarterly page. “So I’m really excited that with Quarterly, I can now send my favorites straight to my fans. Why go to the store when you don’t have to, right? Let me surprise you with a box full of my personal picks.”

It’s essentially an alternative revenue stream for Kay, albeit one that will also let her fans connect to her more closely. Though many other notable people are sending packages to their fans through Quarterly, Kay is the first YouTube creator to join the fun. Her colleagues would be wise to follow her lead.

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