The cover of Fortune Magazine’s latest issue (which hit newsstands on Monday, July 29) shows a few dozen camera lenses arranged into the shape of a familiar “Play” icon below the words “How YouTube Changes Everything.”

In the cover story, Senior Writer Miguel Helft takes a look at the world’s largest online video sharing site through a business lens, from its 2006 acquisition by Google, to the ascent (and acquisition) of YouTube multi-channel networks, to the $100 million YouTube Originals Initiative, to the recent outcries of some online video producers about how YouTube must alter components of its current business and advertising strategies or soon face a content creator diaspora that will give rise to alternative revenue sources and video platforms.

Aside from a semi-in-depth take on YouTube’s business endeavors, one of the most interesting statistical takeaways from the article is a guess at YouTube’s current revenue numbers and valuation. Barclays estimates the company to have made $3.6 billion in revenue, and for that number to increase 20% to $4.3 billion in 2014.

The London-based multinational banking and financial services company also estimates YouTube’s operating margins to be around 30% to 35%, putting the total value of YouTube between $15.6 billion and $21.3 billion. As Helft writes, “At the low end, it would mark a nearly 10-fold increase from the price Google paid in 2006. At the high end, it would make YouTube a third as valuable as Facebook.”

Not bad for a $1.65 billion acquisition in 2006 with no revenue.

YouTube and pile of cash photo by


Don't miss out on the next big story.

Get Tubefilter's Top Stories, Breaking News, and Event updates delivered straight to your inbox.

This information will never be shared with a third party