Rain, even in Los Angeles, can’t stop a party like this one. There is something about top musicians in the world descending on one spot—and then performing—that make this special. Nothing against the actors, writers and directors of the world, but they aren’t exactly performing at most award shows. At the AMA’s tonight, it’s the best in the music game, and we get to see them work.
Sure, ABC has the main show (starting at 5pm PT tonight), but on this site we’re locked in on the internet broadcast. Because, in the future of television, it’s as Wayne Gretzky would say, where the puck is going to be. YouTube is broadcasting American Music Awards Red Carpet Pre-show live starting at 2pm PT (watch now below). The 3-hour show, complete with live performances and exclusive interviews with AMAs performers is underwritten by lead sponsor Coca-Cola.
What The Buck’s Michael Buckley is one of the official pre-show hosts, and there’s fashion coverage from YouTube’s Elle and Blair Fowler, live performances by DeStorm, Christina Grimmie and more. Basically, there’s reason to tune in even if Justin Bieber wasn’t enough of a hook. Also performing in the AMAs this year—Katy Perry, Justin Bieber, Nicki Minaj, Mary J Blige and many others. (Full list here)
UPDATE: DeStorm and Christina Grimmie just received the first ever AMA’s New Media Honoree awards live on the red carpet, honoring their work as the next generation of “web content creators who leverage their musical talent to engage viewers and audiences worldwide.”